The Briefing. The Product Forum is the most important international sales event of the Mercedes-Benz Group. Every year, more than 5,000 dealers and sales partners from over 170 countries are invited behind the guarded walls of the plant to experience the products and services of the years ahead. The task was never a single show. It was the complete customer journey for an audience that sells the brand for a living, at a scale where nothing can be left to improvisation.

The Idea. Rather than concentrating everything on one big stage, the future line-up is revealed across several venues, each with its own dramaturgy: a main show for the world premieres, “behind the scenes” formats in small groups, and driving experiences with prototypes. To hold it together, we built the “Product Forum Companion”: a digital guide that leads every guest through the programme, translates on the spot, and collects live feedback on products and presentations.

The Execution. Four two-day main shows, eight sideshows, three to four locations inside the plant. We cover creative concept and event branding, show staging, media production and show calling, guest management and digital guidance, production planning, technical direction and stand construction. Lead agency since 2016, confirmed again in an international pitch, with the mandate running through 2028.

The Briefing. Hôtel de Verbier was purchased in March 2018 and underwent significant renovation before reopening in 2020. To match the transformation of the property, a new corporate identity (CI/CD) was needed.

The Idea. Not just a refresh of the existing identity, but a full relaunch of Hôtel de Verbier for a new era. The approach had to honour the hotel’s history (family-owned since 1947), reflect its local surroundings, and acknowledge the Scandinavian roots of the new owners. The output had to target a 4-star-plus market, run itself with minimal upkeep, and feel current in 2019, while still holding up tomorrow.

The Execution. We worked hand in hand with the owners from the start, favouring joint working sessions over one-way presentations. Every iteration was pressure-tested with multiple focus groups before moving into full development, keeping the direction grounded in the market, not just in our own instincts.

The Briefing. Through three brand pillars, history, product, innovation, reinforce Breguet’s communication, elevate its perceived value, and improve the client experience. The rollout was to span 25 markets across events, digital, PR and retail, targeting a new audience of clients aged 20 and up, while keeping existing collectors engaged.

The Idea. Conceptualise a communication universe that reframes the collections, creating an emotional connection to the brand while staying true to Breguet’s core savoir-faire. We kept each collection distinct, underlining its individuality through its own tailored universe rather than one blanket concept.

The Execution. We developed a Breguet Brand Collection Guideline for all Breguet affiliates and partners working with the brand. One booklet per collection, each serving as a guide for bringing the brand to life consistently, letting clients enter and discover Breguet’s universes. The booklets provided graphic elements, templates, and roadshow, display and live activation concepts in small, medium and large formats, for both point of sale and external events.

The Briefing. The newly appointed CEO of SMARTFIBER AG, wanted to modernise the brand and put its innovative fibres, SEACELL and SMARTCEL, back in the spotlight. The existing identity and digital presence had fallen behind, limiting the brand’s visibility just as its products were becoming more relevant, not less.

The Idea. Not just a new look, but an identity that finally matched what SMARTFIBER AG had already become: an eco-friendly, health-focused innovator in textiles. The real challenge sat one level deeper than the surface refresh: unifying the umbrella brand with its two sub-brands, SEACELL and SMARTCEL, so each kept its own character while reading as part of one coherent family, distinguishable, but never disconnected.

The Execution. We began with a collaborative workshop, working closely with the client to identify what already worked in the existing identity and where the new direction needed to go. From there, we built a new corporate design and a website from scratch, partnered with a 3D animation artist on two key visuals to capture the natural essence of the brand, and ran a dedicated photo shoot to show the tactile relationship between the fabrics and skin. The project closed with a 40-page brand manual, which became the foundation for the website, flyers, and sales presentation, so the identity could travel consistently across every touchpoint.

The Briefing. 2021 marked Roche’s 125th anniversary. Roche doesn’t sell directly to people which keeps the brand at a distance from the community it’s actually part of. The anniversary was the moment to close that distance: a chance to give something back to the local community and be seen up close, not just through intermediaries. The task: design an anniversary element for the local community that represents Roche and strengthens its roots in Basel and among the Basel population.

The Idea. Roche is defined by innovation, a pioneering spirit, and the habit of thinking decades ahead. Art was/is Roche’s chosen way of engaging the community, but art, by nature, can feel exclusive and inaccessible, which sits in direct tension with the closeness Roche was trying to build. Our idea sat exactly at the intersection of those two insights: ARTour Basel, a journey between the digital and physical world that makes art experienceable in a genuinely new way. Ten augmented reality artworks, discoverable through an app across the centre of Basel. We turned Roche’s pioneering spirit and its commitment to art into one single product.

The Execution. JEFF developed and led the entire product, from concept through the app to the launch campaign. To make sure the project would last well beyond the anniversary itself, we worked closely with partners who’d keep it alive long-term: Basel Tourism, the House of Electronic Arts Basel, and the City of Basel. The result is a permanent, free, city-wide art trail, still live today.